Freitas works with Patrick Winkler and Daniel Takata on the Swim Channel. Swim Channel has a huge Facebook audience. They broadcast on radio every day and archive the programs on Sound Cloud. 365 days a year Winkler provides insightful commentary on swimming and swimmers. They also have a wildly successful blog and their signature media platform, the colorful magazine, the Swim Channel, was deservedly the 2012 World Open Water Swimming Offering of the Year.