Guinness Book of World Records
noun - Guinness Book of World Records (or the Guinness World Records, known from its inception in 1955–2000 as The Guinness Book of Records and in previous U.S. editions as The Guinness Book of World Records), is a reference book published annually, containing a collection of world records, both human achievements including feats of swimming in oceans and lakes, and the extremes of the natural world. The book itself holds a world record, as the best-selling copyrighted book of all time. It is also one of the most frequently stolen books from public libraries in the United States.
The international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records – the organization employs official record adjudicators authorised to verify the authenticity of the setting and breaking of records.
For many records, Guinness World Records is the effective authority on the exact requirements for them and with whom records reside, the company providing adjudicators to events to determine the veracity of record attempts. The list of records which the Guinness World Records covers is not fixed, records may be added and also removed for various reasons. The public are invited to submit applications for records, which can be either the bettering of existing records or substantial achievements which could constitute a new record. The company also provides corporate services for companies to "harness the power of record-breaking to deliver tangible success for their businesses."
Veljko Rogošić in the Adriatic Sea
Veljko Rogošić, an Olympic swimmer and world open water swimming champion crossing the Adriatic Sea recognized by the Guinness World Records.