Matthew Dixon, MSc is the founder and head coach of Purple Patch Fitness in San Francisco, California.
Dixon brings a unique blend of professional coaching experience, elite athletics and education to lead the purplepatch team. His Master's degree in clinical and exercise physiology combined with his experience as an elite swimmer and professional triathlete form the backbone of his coaching philosophy, the purplepatch pillars of performance, a much broader and adaptive view of the path to peak performance than conventional endurance sports coaching.
He is a highly sought after resource in the fitness and endurance community, writing and contributing to multiple publications such as Triathlete Magazine, Lava Magazine, Outside Magazine and Triathlete Europe. His ability to lead, educate and develop athletes of all levels to their peak potential is what sets him apart as a coach and he has applied his philosophy in developing multiple World Champions, Ironman Champions and some of the leading professional athletes in the world. Dixon is also using his philosophy to guide and develop health, fitness and performance plans for multiple c-level executives at global companies as well as overseeing master’s swim program, cycling programs, running programs and hosting camps and clinics reaching out to novices, age groupers and elite amateurs alike. Matt's personality and experience allows him adapt and apply the purplepatch pillars of performance to all levels of athlete and fitness enthusiasts acting as their trusted guide on the journey to being a fitter, stronger endurance athlete.
Dixon has a collection of unique terms of purplepatch key terms and phrases:
Porkchop Paradise: When you are working hard
Monkey's Knuckle: The last interval of the main set
Fit and Fresh: Arriving prepared
Strong like bull smart like tractor: Someone that trains super hard without purpose or direction
Donkey dipped in cement: When things start going bad
Smoking Jackets: Smooth and easy
“it’s emotional”: Get on with it, YOU can do it.
Suffering like a rented Mule: Self explanatory
The governor/Guv'ner: Sometimes referring to the giant arse muscle or Matt's alter ego, or whatever Matt decides on the day.
The hat of justice: A towel placed on Matt’s head that rendors him completely impartial and allows him to make non-biased judgments of one’s performance.
- Chris Lieto: 3 time Ironman Champion, 2nd at Ironman Hawaii World Championships
- Tyler Stewart: Ironman Champion Coeur D'Alene 2009, 2 x Amateur Ironman Hawaii World Champion
- Linsey Corbin: 5th place Ironman Hawaii 2008, 2nd place Ironman Arizona 2009
- Rachel Joyce: 6th place in 2009 Ironman Hawaii World Championships, 2nd Ironman Lanzarote 2009, 3rd Ironman South Africa 2009
- Andrew Yoder: Trek / K-Swiss Team Member. 3rd Miami International, 4th New York City Triathlon.
- Meredith Kessler: 5th Ironman Arizona 2009, Amateur champion: Ironman Arizona, Ironman Coeur D'Alene, Wildflower Triathlon, VIneman 70.3 - all course records.
- Matt Lieto: 5th place Ironman USA Lake Placid 2009
- James Cotter: Developmental pro athlete
- Rob Johnson: Developmental pro athlete