Penfield Beach is free and open to the public, however, from Memorial Day Saturday to Labor Day a beach sticker is reqiuired to park in the lot. Vehicles without a beach sticker may pay a daily fee of $20.00 on Weekdays and $50.00 on Weekends & Holidays at the gate. Penfield Beach is open with lifeguards on duty weekends only beginning 24 May through 15 June. The full-time season start 16 June. Beach Stickers and Lake Passes are required from Memorial Day Saturday to Labor Day.
 2014 Cold Water Classic
 2013 Cold Water Challenge
The Cold Water Classic was started with an inaugural Cold Water Challenge in 2013, a 2.6-mile jetty-to-jetty ocean swim in Penfield Beach, established by Andy Davis and held in November where the water was south of 60ºF (15.5ºC) and as low as 55ºF (12ºC).