Professor Noakes is a Director of UCT/MRC Research Unit for Exercise Science and Sports Medicine (ESSM).
Open Water Swimming
On Lewis Pugh's Arctic and Antarctic swims, Professor Noakes recorded Pugh's ability to raise his core body temperature by nearly 2°C in anticipation of entering the freezing water. He coined the phrase "anticipatory thermo-genesis" (the creation of heat before an event). This phenomenon had not been noted in any other human. Pugh believes it is a Pavlovian Response to years of cold water swimming.