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MySwimIt is a personal swim safety device approved by USA Triathlon and invented by Rick Senn of Lo Drag Inc. It is a personal flotation device inside a small pouch worn on an athlete's leg. It is legal to wear in USA Triathlon-sanctioned triathlons, as long as it is not deployed as a life jacket.

The Swim It has been tested and approved by USA Triathlon (USAT) and World Triathlon Corp (aka Ironman). It is race legal in all USAT and Ironman sanctioned events. Just strap It on your right leg, and go for a swim! If needed, grab the red “jerk to inflate” tab and give it a jerk. Your life jacket will automatically inflate and float to the surface next to you. NOTE: deploying the SwimIT during a USAT/Ironman sanctioned race will result in disqualification. But you will be alive to race another day. Deploying the SwimIT during a training swim is just plain fun.


In Trouble? Don't Panic... Just Pull It!

The Swim It is a comfortable, reuseable, personal flotation device (PFD). It delivers Peace of Mind to athletes looking to gain a competitive advantage in the open water. The Swim It was designed by triathletes for triathletes. Providing no drag to the swimmer when worn, the Swim It can quickly inflate with just a jerk of the inflation tab. It delivers 7 pounds of flotation when inflated! Now you can swim with confidence.

2012 World Open Water Swimming Offering of the Year Nomination

The SwimIT was nominated for the 2012 World Open Water Swimming Offering of the Year award. Its World Open Water Swimming Association nomination reads, The explosive growth of open water swimming and triathlon has seen an increase in swimming tragedies in both sports. To stem the rising tide of tragedies as participation levels rise, a revolution in open water safety needs to occur. Innovations have been developed to address increasing the safety of swimmers without degrading the experience of freedom in the open water. The Swim IT, developed by Rick Senn, is a fashionably designed, reusable swim safety device that empowers the athlete to be in control of their safety while invoking a sense of calm and confidence. Lightweight and compact, the device is easy to use and enables safety personnel to quickly identify a swimmer in distress. The Swim IT, when deployed, also provides immediate relief to the distressed swimmer with lifesaving buoyancy. A means to promote responsible growth in the open water, the Swim IT is USA Triathlon-approved for competitions. For his vision, practical innovation, and empowerment of athletes with a sense of calm and confidence, the Swim IT is a worthy nominee for the 2012 WOWSA Open Water Swimming Offering of the Year.



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